Preparing for the GDPR

Part 1: Repercussions Far Beyond Europe

By Michael Mittel, CEO, RapidFire Tools 

The European Union’s GDPR (General Data Protection Regulation) is one of the most sweeping global IT regulations in history, set to take effect on May 25, 2018. Designed to protect European consumers from breaches of their personal identifying data (PID), it regulates how and for how long this PID can be stored on the network following a transaction.

If businesses in the US have been complacent about this new set of regulations so far, they’ve been doing so at their own peril. A majority of US companies conduct online commerce, making it virtually impossible to restrict purchases from European consumers. And if data from a European customer or business partner is transmitted via a US company’s network, that company is subject to the GDPR.

In essence, the GDPR compliance mandates will impact just about every organization that does business online, regardless of a company’s geographical origin. Reports from the UK’s Computer Weekly concur, calling GDPR “the first global data protection law.”

“One particular aspect of the regulation that makes it much more far-reaching than it would otherwise be: The GDPR applies to any organization, anywhere in the world, that collects data on citizens of the EU,” confirms security editor Warwick Ashford. “As such, even a small, web-based business located on a different continent would have to be GDPR compliant.”

However disruptive this may be for the global marketplace, it presents an immense opportunity for MSPs—beginning with the task of educating their customers about these expansive implications. The EU is threatening penalties of up to €20 million, or up to 4% of a company’s previous fiscal year’s worldwide turnover, for non-compliance.

One of the stricter caveats of the GDPR is that it broadens the status-quo definition of personal data to include any information that can be used to identify an individual. This includes such granular categorizations as such as genetic, mental, cultural, economic, or social information. This will leave a host of companies vulnerable, especially those in markets such as healthcare, finance, non-for-profit service organizations, municipalities, and education, where such personal classifications often come into play.

Part 2 of this blog will explore strategies MSPs can implement to help their business customers prepare for GDPR compliance, avoid penalties, and mitigate ongoing risk of global PDI breaches.

There’s No Crying in IT – If You Utilize Network Assessments

Combatting Ransomware and the WannaCry Crisis 

By Win Pham, Vice President of Development, RapidFire Tools 

Win Pham VP of DevelopmentInterestingly enough, the Chinese word for “crisis” is composed of two characters: One means “danger” and the other, “opportunity.” According to a report in ZDNet on May 18, the recent WannaCry ransomware infected more than 300,000 PCs last week, spreading chaos through hospitals and businesses in multiple countries, encrypting data and demanding a ransom for its release. Yet this outbreak also presents an opportunity for MSPs looking to protect their customers—or gain new customers. Many a business owner is likely shaken by the awareness that the WannaCry virus and the ransomware-enhancing “Eternal Blue” tool has struck in their hearts. The truth is, customers who are not actively engaged with security are not prepared for such attacks.

Rapid Fire ToolsBut what if a simple security offering could protect your customers from these and other potentially devastating disruptions? While ransomware can’t be entirely eradicated, an in-the-know MSP can mitigate its damage by limiting Internet access from the customer’s network. Through IT assessment and detection tools, an MSP can mitigate network vulnerability attacks by identifying vulnerabilities early and addressing them.

Want to find out how? Watch this recent webinar on our new internal vulnerability solution, the Detector SDS (Service Delivery System). This system is designed for MSPs such as yourself, empowering you to quickly bring a new security offering to market for your existing customers. With network assessment tools in place, there’ll be fewer tears.

HiTech Computers Uses RapidFire Tools to Implement an Ongoing HIPAA Compliance Program

Tara-Newman_HeadshotManaged Services Provider:

HiTech Computers, Ruston, Louisiana. An 18-person shop focusing on healthcare IT networks, founded by President Richard Raue.

End-customer:

Reeves Memorial Medical Center, Bernice, Louisiana, a rural healthcare facility with 10 physicians and close to 90 employees, serving a community of 1,600.

The Challenge:

HiTech wanted to present concrete evidence of HIPAA issues, in the order in which they needed to be addressed, to mitigate risks and establish a “Culture of Compliance” at the facility, using network assessment tools.

The Details:

HiTech Computers had been providing ongoing IT services to Reeves Memorial Medical Center for several years, in addition to serving a roster of other healthcare customer in northern Louisiana. The company approached Scott Dickson, director of information technology at Reeves Memorial, stressing the urgency of HIPAA compliance and offering an assessment in addition to their regular networking services. Like many healthcare entities, the staff at Reeves Memorial was aware of the importance of HIPAA, but had been slow to develop a formal strategy, not knowing how to begin to address such a monumental task.

HiTech had long been using the Network Detective HIPAA Compliance module from RapidFire Tools, along with the accompanying Inspector appliance, to conduct network assessments on its healthcare customers. The combination of tools allows HiTech to conduct “deep-dive,” Layer 2 assessments, and also guides the IT company through the complete HIPAA review process. The data collected is used to create the crucial Risk Assessment and Management Plan reports required by HIPAA regulations—reports that can serve as evidence to document HIPAA compliance and avoid fees during an audit.

“Everyone knew we had to make changes to keep up with evolving HIPAA regulations, but no one knew where to start,” said Dickson. “We’d been approaching compliance by way of random changes, not knowing what the greatest threats to our network were. The vague nature of that approach made it difficult to get administrators on-board with a full-fledged program to improve patient data security.”

The value of the network assessment project was three-fold for Reeves Memorial, says HiTech’s Richard Raue. “It helped the medical center identify any current vulnerabilities, gave them confidence and direction to move forward with an overall HIPAA compliance program, and it assessed our own performance as their IT provider.”

The Solution:

HiTech used the Network Detective tools to craft a detailed presentation for Reeves’ top decision-makers. In addition to important information about the network data, it included recommendations on the center’s physical security policies, ranging from which doors and supply closets were sufficiently locked, to the way that charts were stored, to how patients’ records were displayed on staff desktops. The reports pointed out a series of vulnerabilities, and assigned a level of risk to each one. HiTech gave Reeves Memorial a clear outline of what items needed to be corrected, organizing those items according to their level of urgency.

When faced with a concrete listing of issues, administrators at Reeves were motivated to take immediate action. The center assembled a Risk Assessment Committee to investigate specific breaches. They created a formal staff training that explained how to avoid future breaches, outlined new policies, and raised awareness of both network and physical security concerns. Reeves Memorial was on-board to create a market-leading compliance program.

“When we provide HIPAA-related services, it’s never a break-fix approach. We want to create a culture of compliance within the organization,” said Raue. “Facilities often start out with a lot of apprehension when it comes to compliancy. But once they see the results of a comprehensive network assessment, they embrace the process.”

The Results:

HiTech was contracted to address the network-based vulnerabilities and infractions revealed by the Network Detective’s HIPAA Compliance tool. These ranged from unauthorized personnel access to software and hardware updates. What’s more, HiTech was hired to conduct the staff trainings, continue network assessments on a regular basis, and execute an overall compliance program.

“We’re on site all the time now at Reeves Memorial,” says Raue. “We’ve got a Network Detective Inspector appliance permanently installed at the facility to conduct quarterly assessments, which includes change reports that indicate any questionable behavioral patterns or new areas of concern.”

Scott Dickson has HiTech’s engineers do regular inspections of the facility at undisclosed times to make sure the staff is compliant with the new policies, by way of both network and physical activities. Overall, the facility has made patient data and network security a priority, assigning it a level of awareness that had never existed before.

“We’ve become a trusted member of their team,” says Raue. “A network assessment is a long-term relationship-builder. When a client reveals their most crucial vulnerabilities to you, and is relying on you to address these issues, it puts you in a position of trust that is difficult to achieve any other way. You become a company that the client wants to keep around, since you’re so intrinsically vested in their business.” This strategy has led to ongoing growth for HiTech as an MSP in the healthcare market.

“HiTech’s assessment services have helped us better mitigate risks, avoid HIPAA penalties, and become a more secure facility with an increasingly robust network,” said Scott Dickson, director of information technology at Reeves Memorial. “Despite being located in a small rural community, this center is now ahead of the curve in its infrastructure and its overall security network policies.”

The Hottest New Cyber Espionage Target: Your MSP Business

Tara-Newman_HeadshotA notice for our international managed service providers on how to protect your practices against “APT10”

By Tara Newman
Director of International Sales and Marketing
RapidFire Tools

As a managed services provider (MSP), it’s your job to protect your clients’ networks from threats. Yet according to a report from global consulting firm PwC UK released this month, cyber criminals are now targeting you, the managed service provider. While you know security is important, and you have likely been encouraging your clients to invest in security services, it’s time to double down on your own internal security efforts.

The group responsible for the recent attacks targeting MSPs is a “China-based threat actor” identified as “APT10.” This group has been effectively launching lucrative cyberattacks across the globe since 2009, and is now focusing its energy on MSPs in a campaign PwC UK has termed “Operation Cloud Hopper.”

Red-QuoteAs is the case with most data breaches, these attacks start out with a phishing scam, typically in the form of a desirable communication from a reputable organization. Once clicked, the malicious file installs malware. Criminals then use a sophisticated set of custom tools to gain user credentials that allow them to use the MSP’s existing tools to access and extricate sensitive and proprietary customer data.

While the attacks typically come in the form of a phishing email, the strategies and tools being used to target MSPs are so advanced that anti-malware companies often struggle to keep up. Whenever a new threat arises, it takes time to patch the gap in coverage. This means even with have an anti-malware solution in place, your IT network still faces windows of vulnerability.

To bridge those network security gaps, and prevent employees from unwittingly giving cyber criminals unbridled access to your network, it’s important to scan for internal vulnerabilities that anti-malware solutions might miss.

PwC UK estimates that thousands of MSPs across the world—especially in Europe, North America, Australia, and Asia—have already fallen victim to APT10 cyberattacks that expose sensitive customer data.

Why MSPs Are Being Targeted by APT10

As an MSP with direct access to high-profile companies, cybercriminals see your organization as a lucrative target. Instead of trying to compromise ten to 20 separate companies, all these criminals have to do is compromise an MSP’s network to gain entry to data from dozens of other businesses.

Why go after a single fish when you can take down the whole school? That seems to be the mind-set behind of cyber criminals targeting MSPs with phishing attacks that compromise end-customer data.

Why Malware Protection Isn’t Enough Anymore

To protect your MSP business against being the next victim of Operation Cloud Hopper, it’s important to craft an internal security solution that doesn’t just prevent external threats, but also looks for vulnerabilities and threats that are already inside your network.

You might be surprised to learn that, according to Security magazine, internal vulnerabilities are responsible for 70% of data breaches in small and medium sized businesses (SMBs).

Using a tool to scan for common internal vulnerabilities, such as unusual user behavior, can be an effective and easy way to identify, investigate, and eliminate threats inside not only your network, but also your customers’.

Beyond the security essentials you already have in place, consider adding an internal vulnerability scanner like Network Detector to your existing security toolset. With Operation Cloud Hopper showing no signs of slowing its efforts to compromise MSPs’ client data, it’s important to have extra security measures in place now, to prevent your network from being used as a tool to harm your customers.

To learn more about how Network Detector can help you prevent costly APT10 Operation Cloud Hopper attacks, click here.

 

RapidFire Tools on “MSP Radio”: Using the 60-33-60 Rule on Cyber Security

RapidFire Tools’ vice president of development, Win Pham, recently sat down with blogger Nate Teplow from Continuum, a leader in the remote management space and an integral RapidFire tools business partner. Since both companies are focused on helping MSPs profit from a comprehensive security offering, Win shared his expertise on how to leverage network assessments on an “as-a-service” basis, addressing the cyber security concerns that have become so prevalent in today’s IT landscape, especially for SMBs.

In a podcast on Continuum’s “MSP Radio” program, he describes the “60-33-60 Rule.” It’s a compelling warning which MSPs can use to help end-users comprehend the urgency of cyber security.

60 percent of all cyber security attacks target small companies—a ratio that’s changed significantly in recent years. By inference, SMB organizations are more vulnerable to breaches than ever before.

33 percent of firms that get attacked require three or more days to recover. That’s a watershed of lost business. For a smaller company with finite resources, this kind of downtime has a tangible impact on the bottom line.

60 percent of small businesses fail within six months of being hacked for the first time. An absolutely staggering figure.

Listen to Win’s podcast on our business partner Continuum’s “MSP Radio” program, where he reveals how MSPs can acquire step-by-step guidelines for implementing an effective, well-structured, and easily deployed menu of Cyber Security services. A tiered security offering can establish ongoing revenues for MSPs while mitigating risks for their clientele.

CLICK HERE FOR PODCAST

Thanks to Continuum and its Continuum Podcast Network for helping us spread the word. Stay tuned for additional webinars from RapidFire Tools on how MSPs can take advantage of these opportunities.

* Source of stats: Symantec International Small Business Association

On the Road: A Blueprint to Success

Rapid Fire Tools AwardsBy Michael Mittel, CEO, RapidFire Tools

Our sales executives at RapidFire Tools travel to close to 100 events a year. That’s a lot of time connecting with managed services providers. But you’re the ones who day-in, day-out are looking for better ways to grow your practices, increase your profitability and enhance relationships with the end-users whose networks you support. You shouldn’t have to go it alone, which is why we invest in these opportunities to educate MSPs about the advantages of network assessment tools.

But from our perspective, it’s not enough just to let you know our tools are available. We want to make sure you know how they work, and how you can leverage them in the practical marketplace for gain. What we’ve found from being in the thick of the MSP events is that people are still looking for exactly how to get the best value from their solutions, and not every vendor is delivering that knowledge. You want to know how to structure your offering, how to market these services, how much to charge, how to configure your contracts, and how to best manage a multitude of end users once they’ve signed on for these services.

Based on that feedback, we want to teach MSPs how to sell “Security-as-a-Service” and “Compliance-as-a-Service” from start to finish. We’ve been bringing this knowledge to events all year long, including a March webinar on Cyber Security. We conduct live webinars, often more than once per month, explaining how this and other network assessment disciplines can increase your business.

While we’ve been out on the road, here’s one other thing we’ve found in the field:  Validation of that strategy. Time and time again, RapidFire Tools has left trade events with awards in-hand, recognizing our efforts to educate and train solution providers. Here’s a roster of awards we’ve racked up in 2017 thus far:

• Best IT Workshop, ASCII Success Summit Houston
• Best Revenue Generator, ASCII Success Summit Houston
• Best Partner Program, SMB TechFest Q1 2017
• Best Channel Vendor, Managed Services 2017, Business Solutions
• Best Revenue Booster, 2017 ChannelPro SMB Forum

We’re proud of these achievements. But just like our approach to educating the marketplace is very grassroots and practical, we take a similar view of our trade event awards. It’s not the glory we appreciate in being selected for these awards—which come by way of reseller votes, editor picks, and sometimes from the companies hosting the events. We’re more excited by the recognition from you, our MSP customers, confirming that our hands-on immersion in the channel produces effective outcomes for solution providers.

You can speak with us first-hand at the following events in March including:

XChange Solution Provider 2017
March 5-7, 2017 National Harbor, MD

MSPWorld 2017 Conference
March 26-28, 2017 New Orleans, LA

CharTec Academy
March 28-30, 2017 Bakersfield, CA

ASCII IT Success Summit

March 29-30, 2017 Orange County, CA

We’d be happy to help set you on a path to greater success through network assessments.

Close More Business Using Network Assessment (Part Two)

By Mark Winter, Vice President of Sales, RapidFire Tools

Network assessment is a unique and effective discipline under the “network security” umbrella. A network assessment tool doesn’t simply monitor a network, the way RMM software does. It provides ongoing network “snapshots,” which when conducted regularly can identify patterns and behaviors that potentially predict a breach. It’s a more proactive and holistic way to support a client’s network security program.

Our earlier “Close More Business” blog explained how network assessment can be used to offer non-invasive, fast data collection; to onboard new clients; and to upsell services such as back-up and disaster recovery. In part two of this series, we’ll examine additional ways to help the MSP increase business and mitigate risks for its clientele.

Sell Managed Security-as-a-Service

Your client’s networks—and indeed, their businesses—are constantly at risk. The market is rife viruses, spyware, malware, and worms that can inflict irreparable harm through downtime, loss of data, and security compromises. Even the most robust of anti-virus and malware protection doesn’t perform perfectly 100% of the time.

Network assessments can serve as regular “Security Health Checks” for your clients, helping them protect their assets, guard against downtime—and basically sleep better at night. However, regular is the key element here. A single assessment is only the first step of what should be an ongoing process, one that recognizes network changes and behavioral models over time.

An MSP can often sell managed security assessments as a supplemental service, generating incremental revenue, since such is not often included in the standard service contract. Many of our partners report gaining $250 more per quarter per client for the most basic security services, which would include performing vulnerability scans of the clients firewall (and other public-facing IPs), validating that systems are secure (patched, have a/v), conducting data mapping of employee access and more.

Identify New Projects

A network is an ongoing entity, moving through a lifecycle that constantly changes. Whether you’re prospecting a lead or visiting an existing customer, an IT assessment doesn’t just provide simple network documentation, it often unearths opportunities to provide additional services.

For instance, assessment reports detect when systems are near capacity, and identifies machines that are approaching end-of-life. The reports identify the opportunity for upgrades and migration projects, delivering concrete documentation to clients and prospects alike of exactly what machines and platforms require a refresh. Network Detective’s Active Directory analysis can assess whether there are inactive login credentials with enabled access, which are often ex-employees or old vendors. This poses a serious security risk from both disgruntled ex-employees and hackers who could gain easy access to confidential information.

One of our MSP partners used Network Detective to detect a huge security risk: More than 700 accounts on their client’s network maintained log-ins that were still active, despite those users no longer being employed by the organization. That assessment led to a substantial networking project for the MSP.

Offer an Exchange or Cloud Migration

Microsoft Exchange migrations continue to provide a terrific opportunity for an MSP to gain revenues, whether migrating to Microsoft Exchange 2016 or to Microsoft Office 365. A network assessment report creates a record of the client’s current Exchange environment, allowing the MSP to ascertain the overall project parameters, in addition to providing the necessary information required for such an undertaking regarding client mailboxes, distribution lists, and mobile device usage. A post-migration assessment provides documentation of the new environment, detailing the scope of the work and verifying its completion.

A similar course can be taken for a migration of network assets to the cloud. Assessment reports document the client’s environment so the MSP can analyze the current network, determine which components are candidates for the migration, and assist in the detailed planning and execution as the MSP transitions servers or desktops to a hosted platform. Of course, a post-project assessment would be performed to document the new environment, to verify accurate project completion.

We’re not finished educating the managed services market on how to profit from network assessment tools. Part 3 of this blog will outline how IT assessments can be used to affect MS SQL Server health checks, and conduct lucrative HIPAA or PCI compliance assessments—which some of our MSP customers have turned into an ongoing practice.

RapidFire Tools’ Detector Named a “ChannelPro SMB All-Star” for Unique Focus on Internal Threats

The leader in non-invasive IT assessment solutions has won three channel awards this quarter, for its solutions and for its MSP training on how to increase business

ATLANTA – Dec. 8, 2016 – RapidFire Tools Inc., the leading Network Detective line of non-invasive IT assessment tools, has been named a winner in the ChannelPro SMB All-Stars awards program for its “Detector” Cyber Security software appliance. The ChannelPro SMB All-Stars program recognizes a select group of hardware, software, or services vendors whose products or services have made a significant impact on the SMB channel in the calendar year. Winners were selected by the editors of ChannelPro magazine, one of the most prestigious media publications in the IT channel; in addition to a panel of top-flight partners within the channel ecosystem.

RapidFire Tools’ Detector appliance, launched in May of 2016, helps managed services providers (MSPs) identify internal threats to the network, automatically scanning a company’s IT environment on a pre-scheduled basis to identify questionable user behavior and patterns that could indicate a potential security risk. The tool sends daily alerts to MSPs on detected issues, incorporating an innovative “machine learning” paradigm that allows the appliance to gather more relevant insights the longer it is attached to the network.

According to ChannelPro publisher Michael Siggins, “While most security tools focus on external threats, RapidFire Tools’ Detector appliance guards against internal ones ranging from maliciously altered firewall settings to inadvertently flawed network configurations. Capabilities such as this distinguish Detector’s value in the IT marketplace, and it’s what earned RapidFire Tools its place on this year’s All-Star list.”

The All-Stars designation is one of several awards that RapidFire Tools’ and its products have garnered this quarter. The company also won “Most Innovative Solution” at the ChannelPro SMB Forum 2016 event, which took place on Nov. 3 in Boston. That honor was granted to the RapidFire Tools Network Detective modules, including the Network, Security, MS Exchange, HIPAA Compliance, PCI Compliance, and SQL Server tools. In addition, RapidFire Tools won a “Best Education” award at the SMB TechFest Quarter 4 conference, which took place in Anaheim, California, Oct. 20 to 21, 2016. That award was granted based on the seminar that was presented by RapidFire Tools’ National Sales

RapidFire Wins ChannelPro SMB All-Stars Award for its Unique Focus on Internal Threats

Manager Matthew Koenig, which coached MSPs on how to increase business through network assessment. The session was one of dozens of training opportunities RapidFire Tools has offered to the MSP community over the course of 2016.

“We’re especially honored to find ourselves on the ChannelPro SMB All-Stars list since it acknowledges that we’ve made an impact on IT solution providers in the small business sector,” said Michael Mittel, CEO and president at RapidFire Tools. “As a company that started out as a small-business MSP, we’re proud to have developed a portfolio of tools that help MSPs enhance their value proposition and grow their businesses. Capabilities such as Detector’s automated assessment scheduling and alerts give MSPs a resource that exceeds those of typical security disciplines like anti-virus and remote monitoring applications. It delivers a more proactive, holistic view of network activities, empowering MSPs to better mitigate client risks and develop stronger relationships in the SMB space.”

About RapidFire Tools and Network Detective

RapidFire Tools Inc. is the developer of the Network Detective series, an award-winning portfolio of non-invasive IT assessment tools used by thousands of service providers around the world, including the Network, Security, MS Exchange, HIPAA Compliance, PCI Compliance, and SQL Server modules. The tools allow MSPs to discover issues and generate custom-branded analysis reports on network performance, which can be leveraged for client presentations and internal service documentation. These reports proactively identify questionable network activity that could lead to a breach or failure. The Network Detective assessment and compliance modules automatically acquire a vast amount of network data – including assets, users, configurations, and vulnerabilities – all without installing any software, probes, or agents. RapidFire Tools was founded in 2010 by entrepreneur and former MSP Michael Mittel to help IT service providers capture new business, expand their practice areas, and mitigate risks for their end-customers. The company, its solutions, and its extensive MSP training efforts have won a roster of awards including Best Revenue Generator, Best Solution, and Best Education from channel and managed service provider associations and media across the country.

Contact: Bob Vogel
RapidFire Tools, Inc.
tel:+1-267-639-9213

Network Assessment In Plain English

At ChannelPro’s November partner event, editors caught up with RapidFire Tools’ National Sales Manager Matthew Koenig to get his no-nonsense take on the benefits of non-invasive, easy-to-implement network assessment tools.

The result is a down-to-Earth “How-To” briefing. Koenig explains how MSPs can plug a simple IT assessment tool into any network, quickly producing straight-forward, organized reports that can be presented to CEOs in a way that they can immediately grasp and apply to their businesses. The reports identify critical issues, creating a prioritized set of action items for the MSP to quickly and easily develop a plan of action in order to address possible issues that a client or prospect’s network and security infrastructure may have. And as a business-generating tool, a network assessment scan “gives you the whole reason to go out on a sales call.”

Close More Business Using Network Assessments (Part One)

Network Assessment TrendsBy Mark Winter, vice president of sales
RapidFire Tools

Note: This is the first of a two-part series addressing the ways IT services providers can leverage network assessments to drive new business.

As you might imagine, we talk to a lot of technology solution providers. And while it’s great to learn more about how each of you run your practices, I’m still floored when I hear from those of you who aren’t leveraging network assessments to close more business. Here are three key ways network assessments can further that goal:

Non-Invasive, Fast Data Collection

Effective Network Assessment tools are specifically designed so that you can run a data collector on a prospect or client network without installing software. Our Network Detective tools are completely non-intrusive, requiring no registry changes, and nothing installed—which is especially important when you’re using the tools to prospect for new clients. The reason behind this is you don’t want to make changes to the network or let the existing IT provider know you were there.

Ideally, assessments should be conducted quickly. For example, the Network Detective modules can automatically gather data for a basic assessment in as little as 45-60 minutes on an SMB network. And it’s easy to do. In fact, you can run the automated data collector during an introductory meeting with a potential client, then use your free time to build a rapport with the prospect.

Not Just Data … Value-Added Intelligence

Network assessments can also give you a “look under the hood” of each potential customer, allowing you to identify and highlight issues you can sell against. Our Network Detective tools provide detailed Risk Scores that go beyond providing you with a single number on a scale. You also get the details behind the score, so you know what issues are generating the greatest risks, as well as a management plan to help you prioritize your resources in serving your clients.

Upsell Managed Services

In addition to basic information, network assessments give you insight into other areas of an end user’s technology environment like back up and recovery processes—a crucial area of potential network vulnerability. With that in mind, RapidFire Tools and Datto just introduced a customized network assessment module specifically designed for Datto users. Datto MSPs can leverage this tool at no extra charge, and use it to conduct free assessments of the end-users’ back-up and recovery systems. This creates another avenue you can leverage to build the prospect’s trust and open a dialog to upsell back-up and recovery solutions.

When used in combination with Network Detective’s full range of network assessment reports, you can quickly position yourself as a valuable partner who can deliver insights on BDR and vital findings about overall network activities. We encourage our MSPs to “over-deliver” to clients and prospects alike in this fashion. It’s a great way to both secure new business, and establish a schedule of regular assessment scans for existing customers, building ongoing revenues.

In parts 2 and 3 of this blog, we’ll look at other ways network assessments can help you close more business, including information on creating a managed security service, cloud migration opportunities, and selling MS SQL Server Health Checks.

* * *

RapidFire Tools’ VP of Sales Mark Winter appeared on this year’s CRN 100 People You Don’t Know But Should List, announced in October.

 

 

1 2